As a multidisciplinary team we think strategy and work through every aspect of the businesses that approach us, to transform them, always striving towards continued improvement. We like to think Dift.co’s main active is the methodology applied to understand the issues and opportunities of each of its clients, as if they were technology startups. This is pretty much a summary of the work we’ve been doing during the past three months.
Augmented reality, product development
Take a look Arooound
We dived into augmented reality and came out with an app.
-Collaboration of the great magician Tomás Garcia
Since the launch of Apple’s ARkit we wanted to get a hold on this framework and create something of our own. For us, augmented reality is about storytelling, about a fun and enhanced way to experience our day to day. That’s why we created Arooound, a colorful and entertaining app that contributes not only to storytelling, but also serves as a platform for an ever growing community of designers.
Read more about this story or take a look at the the app here.
Netflix, 13 Reasons Why
Bots vs. Bullies
Bullies behind keyboards are still bullies.
Netflix contacted us with the idea to create awareness and potentially drive views to their show ’13 Reasons Why’ within the Latam region. Together, we aimed to create an online platform to promote it and engage with the target audience. We wanted users to have a first hand experience through a seemingly typical conversation, answering a few questions and providing data for the microsite we created.
Through social media clickbait links, serving as a main component for sharing and to create intrigue among new users, we created a social campaign to bring attention to the sensitive subject of bullying, one of the show’s topics that is a current concern among our society. See more…
Netflix, House Of Cards
When vandalism pays off
Spoiler alert: all was legal.
With House of Cards fifth season around the corner we thought that it was time to take Frank to the streets.The main idea has always been to wink at the audience and promote the fandom of the show. With that on our team’s plate, we started to explore simple ways to connect with locals while at the same time widen the spectrum of the action, being careful not to get caught up in political biases.
We decided to go for a classic Argentine way of promoting political campaigns, with a recognizable typography and painting style, used for local campaigning. Titled by the press as “vandalism”, but not at all the case, the end result was a success in terms of earned media.
PR Organic Coverage:
Netflix Cheating // Global Campaign
How to graciously tell you’re being unfaithful
There’s cheating and then there’s Netflix cheating.
We’ve debated on which one hurts our trust the most, and although we (still) haven’t got to any final conclusion, we’ve agreed that it does happen, and that in both cases there are types of cheaters to be reckoned with.
When Netflix approached us with hard data on the subject of cheating on your significant other by watching series on their own, we wanted to showcase all these notions in a simple yet compelling way, through data visualization. Read More…
And since we love telling stories, we thought all these numbers and concepts could be told in a beautifully crafted scrollytelling you can see here.
Netflix, Glow
Meme your way to the eighties
Because we all have a Gorgeous Lady of Wrestling inside
The idea was to create an awareness tool for online promotion of Netflix’s show GLOW, to boost fan knowledge. We came up with an App that allowed people to generate a wrestler meme. Through it, users created and shared social media assets inspired by the show’s characters and style.
Graffigna Agency of Record
Asado & Malbec: a pair made in heaven
A challenge to recreate digital presence
Graffigna, a brand looking to showcase the passion and craft that goes into each of their wines, not only through their content but through their website too.
We set to tackle this assignment and started working our way through the website, and using that as a stepping stone, created a global strategy that identified the brand momentum as well as its year long communication pillars.
As for the content…
We developed 5 brand pillars, used to communicate over all its channels; mainly centering on the Argentine Pasión as well as the Asado. The final outcome was the creation of med and small video capsules that would serve the brand for a year long strategic content.
Already, this new year has come with new opportunities, amazing projects to work on and challenges to learn from, too. We just think that, to grow better as a team and agency, we needed to remind ourselves some of the work we did and keep on moving to actually accomplish all of our 2018’s resolutions.
